Balance = Power for any business, but especially wineries who rely almost exclusively on discretionary spending. Post Covid DTC sales have already slowed down for many wineries, and due to current economic conditions, the negative trends are likely to continue. It’s time to diversify and put more effort toward distribution with proven strategies for success. Novices or seasoned national sales veterans–2023 can be the year you take your winery’s distribution to a new level!
Here are my 4 C’s: Proven Strategies for Successful Distribution
1. Clarity – make sure you are laser focused.
2. Creativity – deliver practical sales tools in a compelling way.
3. Communication – be the loveable, squeaky wheel. They have their goals, they have their brand presentation, you blew them away at the January GSM, now what?
4. Collaboration – be prepared and willing to join forces with other brands to support your category or a specific initiative.
Power = Balance. Consistently using the 4 C’s with your distributors will elevate you to a higher level of impact in 2023. Empower your distributor partners to be successful with your brand and they will take it to new levels!
Promoting authentic wineries and their stories throughout the Northwest and beyond.